Sponsorship is a form of affinity marketing that provides certain rights and benefits to the buyer or “sponsor”. It is usually in conjunction with a property, venue, personality, or event. Most often the sponsors may use the images and logo…
How To Create A Strong Brand Activation Campaign?
Brand Activation is a term that is used widely every now and then amongst marketers. What does it actually mean? Why does any brand need activation? How do you know that your brand needs activation? This term is quite confusing…